Marketing

Sr. Brand Manager

Dhaka · Full-time

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MarketingFull-timeDhaka

Salextra Limited is looking for an experienced and ambitious Sr. Brand Manager to join our Marketing Team and take ownership of building, growing, and strengthening the brands we manage and operate.

Key Responsibilities

  • Develop annual and quarterly brand strategy, positioning, communication, and marketing plans
  • Translate global brand direction into locally relevant communication for the Bangladesh market
  • Develop integrated campaigns across digital, social media, retail, trade marketing, PR, events, influencer marketing, and consumer activation
  • Own the development of campaign concepts, key visuals, content calendars, product launches, and promotional communication
  • Work closely with Product and Sales teams to develop compelling go-to-market strategies for new products
  • Monitor brand performance, campaign KPIs, consumer engagement, market share, and marketing ROI
  • Conduct regular competitor analysis, consumer research, and market intelligence to identify opportunities and threats
  • Manage advertising, creative, digital, production, media, PR, and activation agencies

Requirements

  • Bachelor's degree in Business Administration, or a relevant discipline. MBA will be an advantage
  • Minimum 6 years of relevant experience in Brand Management, Marketing, or Integrated Marketing Communication
  • Experience in consumer electronics, mobile handsets, technology, FMCG, lifestyle, retail, or other fast-moving consumer categories will be strongly preferred
  • Proven experience managing integrated brand campaigns and product launches
  • Strong understanding of digital marketing, social media, consumer behaviour, media, and performance measurement
  • Ability to interpret market data and convert insights into actionable brand strategies
  • Strong communication, presentation, analytical, project-management, and stakeholder-management skills
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FAQ

Working at Salextra — common questions

How do I apply for a job at Salextra?

Open each role on this page and use "View & Apply" to read the full description and submit your application, or use "Apply via Email" to send your CV directly. Applications can also be sent any time to career@salextrabd.com — include the role you are interested in in the subject line.

Where are Salextra jobs based?

Corporate and commercial roles are based in Dhaka, close to the Gulshan head office. Manufacturing and quality roles are based at the Gazipur facility, which sits about 30 minutes from central Dhaka and 20 minutes from the international airport.

What is it like working at Salextra?

Salextra employs more than 300 people across five business units — distribution, manufacturing, e-commerce, B2B enterprise sales and retail. The company describes its culture as people-first: "When people grow, Salextra grows." Teams work across functions and locations on national-scale programmes.

Does Salextra recruit only experienced people?

Not only. Alongside senior roles such as Sr. Brand Manager and Regional Sales Manager, Salextra hires for graduate and entry-level positions including e-commerce growth, retail experience and production engineering roles.