05

The Product Experience Centre

Our direct-to-consumer retail concept — a curated product experience centre that brings the full Salextra brand portfolio to life for urban consumers.

Overview

More than a store, Salextra Lifestyle is a space where consumers can discover, explore, and experience the latest technology across mobile devices, smart wearables, audio, home security, and more — all in one thoughtfully designed environment. We believe the future of technology retail in Bangladesh is experiential. Salextra Lifestyle is that future, available today.

Key Numbers

  • Product Experience Centres
  • Mobile Devices & Smart Wearables
  • Audio & Home Security
  • Curated Brand Portfolio

FAQ

Questions about our businesses

What are Salextra's five business units?

Salextra operates Technology Distribution, Mobile Phone Manufacturing, E-Commerce, B2B & Enterprise Sales, and Salextra Lifestyle retail. Together they cover the full path of a device in Bangladesh — from factory production through nationwide distribution to retail shelves, marketplaces and corporate procurement.

How does Salextra distribute technology nationwide?

Through 123 local distributors and more than 12,000 retail outlets covering all 64 districts in 7 regions, with about 93% of volume moving through traditional general trade. Salextra manages the channel end to end — logistics, distributor and retailer relationships, in-store presence and sell-through reporting.

Can Salextra manufacture phones for other companies?

Yes. Salextra's 54,000 sq ft Gazipur facility operates 8 production lines with a 6,189 sq ft QA laboratory, ISO 9001:2015, ISO 14001:2015 and ISO 45001:2018 certified, and already manufactures Nokia-branded devices for HMD Global. Capacity is 240,000 feature phones and 60,000 mobile phones per month.

What does Salextra's B2B and enterprise service include?

Direct technology procurement for corporates, institutions and enterprise accounts, including dedicated account management, customized procurement packages, device deployment support and after-sales service. Clients span telecom operators, development organizations, financial institutions, NGOs and government bodies.

What is Salextra Lifestyle?

Salextra Lifestyle is the company's direct-to-consumer retail concept — a product experience centre where urban customers can explore and try mobile devices, smart wearables, audio and home security from the full Salextra brand portfolio in one place.

How do I buy from Salextra?

Consumers can buy through Salextra's own e-commerce platform, through marketplace partners including Daraz and Pickaboo, or from more than 12,000 retail outlets nationwide. For corporate and institutional quantities, use the Contact page to request a procurement consultation.