Who We Are
One of Bangladesh's fastest-growing technology companiesSalextra Limited is one of Bangladesh's fastest-growing technology companies — a fully integrated platform built to bring world-class technology brands closer to Bangladeshi businesses and consumers.
Founded in 2020 and headquartered in Dhaka, Salextra operates across five strategic business units: Technology Distribution, Mobile Phone Manufacturing, E-Commerce, B2B & Enterprise Sales, and Salextra Lifestyle — our product experience retail concept.
In just five years, we have built a distribution network reaching all 64 districts, established a 54,000 sq ft mobile phone manufacturing facility, launched our own technology brand Xtra, and formed partnerships with some of the world's most recognised names in consumer technology.
We don't just distribute devices. We build the infrastructure that makes technology accessible, affordable, and relevant — for businesses, for retailers, and for the 170 million people of Bangladesh.
Established
2020
Local Distributors
Retail Outlets
Employees
Brand SKUs
Our Journey
From a lean team in 2020 to a national technology platform.2020
Salextra Limited was incorporated in Dhaka with a clear mandate: to build a technology distribution company capable of serving the entire nation. The company launched with a lean team, a handful of brand partnerships, and a conviction that every district — not just major cities — deserved access to quality technology.
2021
The first full year focused on establishing distribution infrastructure. We signed foundational partnership agreements, recruited our core sales and operations team, and began mapping the nationwide retail network that would become our competitive backbone.
2022
Revenue growth surged as the distribution network expanded rapidly across divisions. We formalized our partnership with Nokia/HMD Global, becoming one of Bangladesh's most significant handset distribution partners.
2023
A watershed year. Salextra commissioned its 54,000 sq ft manufacturing facility — a landmark step in Bangladesh's mobile phone manufacturing capability. We simultaneously launched Xtra, our own technology brand. Our e-commerce platform crossed 300,000 registered users.
2024
With manufacturing operational and the Xtra brand gaining traction, Salextra entered a phase of intentional diversification. The B2B channel was formalized. Distribution reached all 64 districts. Revenue grew 229% and financial performance improved 142%.
2025
Salextra scaled to operate five strategic business units with 300+ team members, 123 distributors, 12,000+ retail outlets, and partnerships with nine global brands. We adopted a new corporate tagline — Innovation to Enhance Daily Lives.
2026
Today, Salextra continues to strengthen its position as Bangladesh's technology distribution leader — running five strategic business units, a growing manufacturing operation, a thriving own-brand Xtra, and a nationwide retail network — always driven by the promise to enhance daily lives through innovation.
2030
By 2030, Salextra aims to be Bangladesh's most trusted technology platform — scaling manufacturing capacity, expanding Salextra Lifestyle experience centers to all major urban centers, deepening B2B penetration, and positioning Xtra as a competitive regional brand beyond Bangladesh's borders.
Leadership
Salextra was founded in 2020 with a single conviction: that every corner of Bangladesh deserves access to world-class technology.
Five years on, that conviction has become a company — a distribution network spanning all 64 districts, an ISO-certified manufacturing facility, nine global brand partnerships, a homegrown technology brand in Xtra, an e-commerce platform serving 300,000+ customers, and a team of 300+ people who show up every day to make it real.
But what we have built so far is the foundation. Bangladesh is young, connected, and at an inflection point. The opportunity ahead is larger than anything we have done to date — and we intend to meet it with the same urgency and ambition that got us here. We are just getting started.
Riajul Islam
Managing Director & CEO, Salextra Limited
Our Mission
Salextra Limited exists to make technology accessible to every corner of Bangladesh. We connect the world's leading brands to local businesses, retailers, and consumers — building a distribution infrastructure that makes innovation a daily reality, not a privilege. We simplify complexity. We reduce distance. We make the extraordinary ordinary — for everyone.
Our Vision
By 2030, Salextra will be the undisputed platform of choice for global technology brands entering and scaling in Bangladesh — and the most trusted name in B2B, retail, and e-commerce distribution across the region. We will be the company that made technology local, personal, and possible — for a nation of 170 million people moving forward together.
Our Purpose
“We move technology forward — so people can move their lives forward.”
Core Values
We do what we say and say what we do. Every partner, every transaction, every interaction is grounded in honest and transparent conduct — with no exceptions.
We embrace new technology, new ideas, and new ways of working. Standing still is not an option for a company that exists to advance progress across Bangladesh.
Whether it's our team, our partners, or our end consumers — people drive everything we do. When people grow, Salextra grows.
Nationwide reach demands nationwide responsibility. We scale with deliberate care for quality, the wellbeing of our communities, and our environment.